McDonald’s alters tagline to ‘I’m lovin’ Summer’ in outdoor campaign

Fast food giant McDonald’s has temporarily changed its tagline from ‘I’m lovin’ it’ to ‘I’m lovin’ Summer’.

In a series of outdoor ads, McDonald’s has also transformed its iconic ‘M’ to surfboards, buckets, ice-cream, flippers, thongs and a snorkel.

One of the outdoor executions