McDonald’s aims to position Family McValue box as perfect meal for all occasions

Zoe Samios

April 18, 2017 11:49

McDonald’s is telling the story of a young family enjoying time together to promote its new Family McValue box as the perfect meal for all family occasions and activities.

A 30 second ad sees a young boy looking out a window watching his parents enjoy time together, with the child joining his parents in activities such as watching TV, fixing a bike before the trio come together to enjoy a Family McValue box at McDonald’s.

https://youtu.be/jXA8Rve5Q5M

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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