Morning Update: McDonald’s agency demands; ‘Agencies use tech that fails’ says CEO; EasyJet makes sneakers

Ad Age: McDonald’s Demands in Agency Review Go Beyond Working at Cost

It’s a potentially huge win, both in prestige and scope: The consolidated U.S. creative account for McDonald’s Corp., which threw open a holding company review not just to Omnicom Group and Publicis Groupe, owners of its existing shops, but also to WPP.

Yet less than two weeks later, WPP – whose chief executive, Martin Sorrell, would like nothing more than to steal a major account from his rivals – withdrew from the contest without public explanation.