McDonald’s chief marketing officer Mark Lollback named CEO of GroupM

The chief marketing officer of McDonald’s Mark Lollback has been named the new CEO of GroupM, one of the most powerful positions in the Australian advertising industry.

New GroupM chairman Mark lollback

The WPP-owned media agency holding group, which controls more than $2bn of advertising spend, has been without a leader since the retirement of stalwart John Steedman in the middle of the year.

In a statement Lollback said: “It is a great honour to lead GroupM in Australia, particularly at a time of acute transformation in our industry. We have seen enormous change over the past five years, and the next five will be incomparable. GroupM Australia’s diverse and unrivalled talent, from top to bottom across the business, places it in a formidable position for the future.”