What could possibly go wrong..?

When it comes to giving customers the opportunity to have input into creating products, brands should take a moment to ask: what could possibly go wrong?

That’s a factor McDonald’s in New Zealand seems to have failed to consider when it launched its Create Your Taste burger design competition online.

Macca’s provided consumers a ‘Create Your Taste’ tool that allows them to create a custom a burger, using any of the ingredients offered on the menu. Unsurprisingly things quickly went buns up.

While some entries, ‘Bag of Lettuce’ simply took the piss, others were more concerning: