McDonald’s launches new TV campaign that showcases fathers’ love for their daughters

Bravo – love this

Stupid dust in this room…

What is it he WONT do?!?!?!? #frustrating

Very good!

nice work

Never thought a McDonalds TVC would make me teary eyed…. awesome work!

I’m a dad – and I loved it.

I’d do anything for my daughter too. Just like most of you. On thing I’ve don for her is discussed width her why don’t go to MacDonalds. She will get to choose to go the if she wants soon enough. The TVC is a very good piece of work. Outstanding I think. . Shame about the obesity epidemic.

I will do anything for love, but I won’t do that
(allow my beautiful daughter to get Type II diabetes from eating McDonalds)

Nice work DDB. Great insight expressed beautifully.

@FFS – flush your self-righteous head down the nearest bog.

@AdGrunt, so your the one promoting cigarettes and gambling.

I actually took it that he would not take her to McD’s.

It’s a little screwed up the pictures are saying one thing but the audio is saying don’t do it!!!! and you should not too.

@AdGrunt – I agree wholeheartedly with you. It is a great piece of work by DDB.

When I am flushing my self-righteous head down the nearest bog, should I also throw down the toilet the life chances of the people for whom MacDonalds “go large” diet leads to preventable life limiting and national economy damaging consequences? And should I not be concerned when I see obese people inflicting the same condition on their children. They shouldn’t do quite “anything” for love, surely?

In any case, thanks for the advice:

Here’s my advice: next time you treat yourself to one of these: http://goo.gl/yl9uW1

Careful you don’t choke on all that dietary fibre.

Right on the eve of Mothers Day? Hmmm…

Fantastic piece of work.Had me hooked right til the end.DDB Sydney should be applauded

@David. So who are these “people” you are saving, and from what? Their own feeble-mindedness compared to your nutritional wisdom?

You see this same advertising as these certain-diabetics, but somehow manage to synthesise the messages, your needs and come to an adult conclusion and consume appropriately. It’s almost as if you’re talking bollocks.

Are you somehow superior to the weak minded people who allegedly eat every living meal at Maccas due to one TVC? Or are you creating some fantasy strawman to try and make some trite point and overlook the real problems.

Using lazy generalisations somehow conflating a restaurant brand with the whole of society’s ills is simply imbecilic.

Mc Donalds funds some good advertisements. I would have thought hpowever that the more important issue is the morality of such advertiisng in an increasingly obese community. I am against banning just about anything – including hard drugs – but i am even more against the advertising of any pioison including tobacco, alcohol, gambling and junk food. I would never restrict the right o consumer. everyone has the right to committ suicide in my view. But it is surely imoral to advertise a product that has no redeming feature in terms of its physiological impact on the consumer. I know the manufactures and their staff rationalise these issues, but I cannot. I would be interested to know what others think

A thread running through the comments is that McDonald’s is nasty and life-threatening in this era of obesity epidemics.

So I just wonder why life expectancy is increasing at the same time as the seemingly ubiquitous and life-threatening Macca’s is out to shuffle us off this mortal coil with a supersized meal deal.

Regardless of the product, this ad is SO good, that I literally stop doing whatever I’m doing every time it comes on, just to watch it. I never tire of it. I see my daughter and I in it.

Problem I see with this ad is that just as the yellow Mcdonalds “M” and the jingle come onscreen, I find myself adding the “but I won’t do that”.

Aa much as I like the song, I do have to wonder if it’s a negative.