McDonald’s shows off different side preferences in McSmart Meal campaign, via DDB Sydney
McDonald’s has launched a campaign for its McSmart Meal offering, via DDB Sydney.
The announcement:
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I believe that McDonald’s forcing their customers to have a cheeseburger in this meal, when they used to have of two burgers, is the opposite of “more choice.” They should allow customers to choose two sides, not just one, as that was the entire purpose of the McSmart Meal only a short time ago.