McDonald’s turns operatic in new ad for Loose Change menu

Tim Burrowes

January 22, 2013 1:15

McDonald’s underlies its Loose Change Menu campaign with an operatic score in a new ad from DDB.

The ad – “Stretch” – features the bedraggled owner of a cluttered curio store using an elaborate contraption of tied together walking sticks to reach a distant $2 coin.

View the ad:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Advertising DDB Loose Change McDonald's

2 COMMENTS

Mo S. 22 Jan 13

LOVE IT!

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Offal Spokesperson 23 Jan 13

When did opera become the new music for the masses… stop it!!

Its just Vowels!

I blame the cashed up bogans and Andrei Reui

Enough already.. no more…im going to start an online petition

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McDonald’s turns operatic in new ad for Loose Change menu

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