McDonald’s, Unilever, Luxottica and Jeanswest CMOs the latest speakers to join Retail Marketing Summit

Marketing chiefs from McDonald’s, Unilever, Luxottica, Jeanswest, Guzman y Gomez, and agencies OMD, SapientNitro and BMF are the latest additions to speaker line-up to the Mumbrella Retail Marketing Summit

Jo Feeney, John Broome, Jee Moon

In a session on brand building, YouGov APAC co-CEO Patrick Corr will reveal the results of newly-commissioned research into the brand health of the Australia’s major retail and FMCG players.

The session will also feature McDonald’s director of marketing, Jo Feeney, Unilever’s VP marketing ANZ, John Broome, Luxottica’s VP marketing, Jee Moon, and OMD chief executive Aimee Buchanan, who will discuss the key drivers to building strong brands that win the trust and loyalty of consumers.

In other newly-announced sessions, Jeanswest GM of marketing, Belinda Waller, and managing partner of creative agency Pencil & Pixel, Andrew Williams, will outline the company’s six approaches to innovation which has resulted in the retailer pushing into the premium market.