McGrath Foundation gamifies giving with online cricket tournament
The McGrath Foundation has gamified its fundraising with an online cricket challenge and fundraising platform aimed at engaging the Australian public, as the charity celebrates its tenth anniversary.
Drawing on the cricketing pedigree of founder and former Australian great Glenn Mcgrath, the McGrath Foundation Digital Cup is an online cricket game which allows a team to compete in the tournament to raise funds, with everyone given a chance to bat, bowl and field. Coaches are required to donate $30 to the foundation and then invite friends by email or Facebook to create a team of 11 players with each teammate required to donate $10 to play.
Funds raised will go towards placing McGrath Breast Care Nurses in communities across the country.
McGrath Foundation CEO Petra Buchanan told Mumbrella: “We saw what’s happening in the gaming space and thought it was a great opportunity to engage with our audience and build more loyal supporters and fundraise for the McGrath Foundation.
