McGrath Foundation reveals new branding from Hulsbosch

The McGrath Foundation has unveiled a new logo and branding to coincide with this week’s Sydney Pink Test.

Created by design agency Hulsbosch, the rebrand is the first carried out by the anti breast cancer organisation.

mcgrath-foundation-new-logo

The new McGrath Foundation logo

The new logo  is framed by a new graphical element known as the ‘life force’ which is intended to represent the continuing experience of those affected by breast cancer and the ongoing optimism of the McGrath Foundation.

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