MCM Media merges with sister agency Igloo and rebrands as Authentic

June 16, 2014 8:04

MCM has merged its media division and digital agency division into a rebranded new entity Authentic Entertainment.

The move comes after a turbulent period which included the sudden departure of the boss of MCM Media Simon Joyce.

MCM’s third division, video platform Movideo will remain as a separate operation.

The announcement:

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Topics

Authentic Entertainment John Wardley Jonathan Hopkins MCM Media

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