MCM Media’s Vevo picks up first advertisers

MCM Media’s newest asset Vevo, the music video and entertainment platform has advertisers in Mentos, Sony Music, Paramount Pictures and Vodafone.

The announcement:

Mentos, Sony Music, Paramount Pictures and Vodafone are the first advertisers to sign up for VEVO, the world’s leading all-premium music video and entertainment platform which launched in Australia on April 16 in a joint partnership between VEVO and MCM Media.

At a function in Melbourne last night, MCM Media’s National Sales Director, Matt Tindale, announced the first ad partners for VEVO, which is the number one music platform on the web, currently generating over 40 million video streams in Australia each month.  Mentos is aligning itself with key artist premieres, while Sony Music, Vodafone and Paramount Pictures are tapping into music genres to effectively target their consumers.