MCM repositions, boss warns brands: ‘write off music, risk becoming irrelevant’

MCM: unleash the power of music

Brands risk becoming irrelevant if they dismiss music as a medium purely for reaching young people, the head of MCM Entertainment Group has said.

Simon Joyce, CEO of MCM, told Mumbrella: “Music stars are the new movie stars. Any advertiser who writes music off as a specialist genre to be used only for youth marketing is in danger of becoming irrelevant to a huge audience.”

His comments come off the back of the brand repositioning around the slogan ‘unleash the power of music’, launched today, and the launch of three new series.