MCN launches creative and strategic division Multiply

The Multi Channel Network has launched a new creative and strategic division, Multiply, to develop advertising ideas for multiple screens.

The division, operating from today, brings together MCN’s activations, integration and production teams and led by three department heads: Libby Minogue, national director of Multiply integration and content partnerships; Paul MacGregor, director of marketing and Multiply productions, and Paul Sutcliffe, director of Multiply activation.

MCN CEO, Anthony Fitzgerald, said the team will use data and insights from MCN’s audience measurement panel Multiview to develop advertising that can be rolled out across multiple screens.