MCN plans to reinvent its upfronts with ‘Foxtel on Oxford’ experiential marketing hub
MCN has unveiled plans for an experiential marketing hub on Sydney’s Oxford Street which will change the way Foxtel tackles upfront season.
In collaboration with the subscription television business, MCN will open the doors on ‘Foxtel on Oxford’, an innovative entertainment venue in the historic Academy Twin cinema building.
Officially launching in July, the space will provide Foxtel with the opportunity to abolish the traditional upfront season model in favour of a year-long program of events.
Does that mean no more long lunches? MCN were the only old schooler in town
“We have created a physical representation of the Foxtel brand”
So you pay at the door for access, then have Sky after dark ‘talent’ provide a constant stream of biased & fact-free jibber.