McWhopper continues winning making Y&R NZ Agency of the Year at AWARD Awards

May 27, 2016 10:01

McWhopper_Main_05 Y&R New Zealand has dominated the AWARD Awards, being named agency of the year and taking home best in show for its McWhopper campaign for Burger King and Peace One Day.

The NZ agency won a total of nine gold pencils across PR, direct marketing, digital, creative innovation, promotion & experiential and branded entertainment and content.

Eight of the awards were for the McWhopper campaign, while the agency snared another gold for its Living Memories campaign for Brake.

M&C Saatchi was the second most successful agency on the night, winning five gold, while GPY&R in Brisbane and Melbourne shared four.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics