Meat Free Week to launch next year in anti-factory farming awareness campaign

Don’t eat me for a week

A campaign has launched to raise awareness of the amount of meat Australians eat, and the practices behind factory farming.

The campaign centres around Meat Free Week, an event that urges Australians to go without eating animals for a week, from 18-24 March next year.

The campaign is being led by former NewsLifeMedia executive Melissa Dixon and Pacific Magazines national advertising director Lainie Bracher.

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