MEC appoints programmatic and social director as Carat names head of innovation

In agency-people moves MEC Australia has welcomed back Greg Cattelain to the newly-created role of programmatic and social director while Carat Australia has appointed Rob Tilt to the newly-created national role of head of innovation.

Greg Cattelain joins MEC as programmatic and social director

Cattelain, who is currently at Initiative as digital client director, is tasked with managing the agency’s programmatic buying and cross-channel marketing services on behalf of a growing number of clients.

He has been with Initiative for the past 12 months. Prior to that he was a senior digital manager at MEC.