MEC creates digital strategy team

Media agency MEC has promoted Guillaume “G” Goudal to digital strategy director as part of the agency’s move to gear up its digital credentials.

The promotion is part of a restructure of the WPP agency by newly arrived chief innovation officer Tim Knight to create a digital strategy team. Knight was previously with Tequila.

The team will be led by Goudal (pictured), who has been with the agency for three years.  

Knight said: “G is a standout performer with an incredible work ethic and most importantly; we share a belief. Good digital strategy is a journey, requiring a long-term plan against which short-term campaign activity is constantly checked and optimized.”