MEC retains Mitsubishi and SA government

April 22, 2013 11:17

MEC has retained two of the biggest media buying accounts in South Australia, retaining both the Mitsubishi Motors Australia account and also the account for the South Australian Government.

The GroupM media agency retained the Mitsubishi Motors Australia media account following a pitch against Starcom while the South Australian Government extended the agency’s contract for a further two years without a pitch.

“We have had a long and successful relationship with Mitsubishi, but a full-blown pitch is always a good opportunity to demonstrate to a client that we are the best agency in the market,” said Peter Bucklow MEC Adelaide managing director.

The Mistubishi account is estimated to be worth more than $45 million and has been with the agency for more than 20 years. MEC has held the South Australian government media account for three years and it is thought to be worth around $30 million.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.