Media agencies to become increasingly important during the rise of AI: PHD strategists

In a world of developing technology and artificial intelligence, a panel of PHD strategists has agreed there will be an increasing, rather than a decreasing, need for strategists,

Speaking at Mumbrella360, Mitch Hunter, head of strategy at PHD Sydney, argued strategists will still have a huge role to play in connecting with humans.

Stewart Gurney, Mitch Hunter, Poma P. Malantic, Jessey Chew and Gareth O’Conner