Media agencies invited to bid for print advertising in new online marketplace
Media agencies will be able to bid for print advertising in a new online auction site unveiled today by The Newspaper Works in collaboration with media representation firm Publisher’s Internationalé.
The initiative called bidonprint.com.au is designed to help publisher’s sell less valuable inventory and free up sales teams to focus on premium stock
The Newspaper Works said more than $350,000 worth of ads have been transacted during trials, with 140 newspaper titles signing up for the online auction site.
Interesting idea but there’s not enough info on it… It’d be good to know if this is for magazines or papers and whether for paid title or just free street press type things? Which print brands are on board?
Hi Tim,
Thanks for your interest. At this stage it offers media buyers access to over 140 newspapers, covering metro, regional and community titles. Publishers determine what mastheads / inventory they which to post. Further info is available at http://www.thenewspaperworks.c.....for-print/ or on the platform itself bidonprint.com.au.
Cheers
Charlie @ The Newspaper Works
It’s clear the platform’s for newspapers now but there’s nothing at the URL you provided or the site’s FAQ about which papers can be booked through the system so one has to assume there’s not a good story to tell.
Appreciate the follow-up information – thanks for clarifying.