Media agencies and clients both ‘complicit’ in transparency issues as trust remains major concern
Media agencies and their clients must both take their share of responsibility for the transparency issues still dogging the industry, with greed, ignorance and a desire to cut costs undermining relationships.
James Greet
Cummins&Partners chief media officer James Greet said it has reached a situation where media agencies, in their anxiety to drive growth, regard their regional finance chief as more important than the client.
Meanwhile, clients are to blame for driving down costs in their own attempt to shore up the bottom line.
Very nice of Darren Woolley to push an unsubstantiated rumour about cash rebates being paid, and then even more helpfully make the leap to saying agencies are not passing it on to clients.
Should help drive some enquiries to TP3, Darren.. well done and all class.
What was that about ‘trust’ in the industry again?
It doesn’t seem disingenuous in any way…