Aussie media agencies barely represented on Media Lions shortlist

June 18, 2013 9:50

Australian media agencies have again performed poorly in the Cannes Media Lions with only one making the shortlist.

Overall Australian agencies received 15 nominations, with 14 of those going to creative agencies. UM Sydney was the media agency on the shortlist, nominated for best use of integrated media for its Lambnesia campaign for Meat and Livestock Australia.

Dominant on the shortlist was DDB Sydney’s three nominations for its work with McDonald’s; McCann Melbourne which had two nominations for Dumb Ways to Die; and Leo Burnett Sydney which picked up three nominations for work on Coca-Cola, Diageo and Seek Volunteer.

Australian agencies performed particularly well in the categories of social media, best use of integrated media and best use of ambient media in a small scale with three nominations in each category.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics