Media buyers dissect Nine’s upcoming content slate
Nine Entertainment Co was the first cab-off the rank for 2022 upfronts, and even sneaked in some additional new 2021 content not in the previous schedule. Here, Mumbrella speaks to a range of media buyers about whether the elaborate reveal of what’s in store meets the mark when it comes to the number one focus – content.
“Nine showcased some fresh, new concepts,” says Carat chief investment officer, Craig Cooper. “These should all deliver healthy ratings for Nine in 2022.”
He adds that “Nine has played it quite safe in 2022, with a return and small re-jigs of many existing formats for 2022.”
