Media buyers pray for turnaround in new financial year
Tajer
Senior media buyers say they are pleased to close the books on a tough and somewhat volatile financial year in advertising and hope for growth in the second half of 2013.
Despite May’s Standard Media Index figures showing a 3.5 per cent across the board decline compared to the same time last year, Henry Tajer, executive chairman of Mediabrands, is optimistic there will be a rebound in the third and fourth quarters of 2013.
“The best way to describe this financial year is that it has been challenging,” Tajer told Encore.
How do they explain the 20%+ dip on magazines when paid circ is down 5-7% at worst? Is the spend in line with consumers moving away from the format?