Media buyers reflect on ‘on-brand’ Nine upfronts and ‘interesting’ SME proposition
Nine was the first of the commercial free-to-air broadcasters to unveil its 2019 programming slate. So what did the buyers think?
Senior media buyers have praised the efforts of Nine, which this week revealed a new content lineup and investment in a trading platform for small to medium businesses owners.
The buyers, who attended Nine’s upfronts in Sydney overnight, described the presentation as “slick”, “well-connected” and on-brand.
Jack Byrne, managing director, Hatched Media
