Media charity Mayday reaches $1.5 million in sponsorship commitment

Clockwise from left:  Henry Tajer, Anthony Hourigan, Monique D’Arcy Irvine, Kerry McCabe, Mark Britt, Adam Furness, Barry O’Brien.

Media industry charity Mayday has raised $1.5 million in advertising space commitments from Australian media owners as it prepares for a relaunch later this month.

Meanwhile, Mayday has also announced Media Federation of Australia president Henry Tajer will join the board. Tajer’s appointment follows Ten sales boss Barry O’Brien stepping up as chair last April at the same time he departed PHD.

Creative agency The Monkeys is to provide a new brand direction which will be revealed at this month’s relaunch.