Media Innovation Group opens Australian office

WPP digital media consultancy Media Innovation Group is opening an Australian office to be headed by Jon Brennan, a recruit from the company’s UK division.

The move follows recent expansions by the group into Asia, America and Europe.

Regional director for MIG Asia Pacific, James Welch said the company made the expansion because it saw a “maturity” in the Sydney market for data. “The existing client base in Australia includes advertisers and agencies who ‘get digital’ and demand real-time insights,” said Welch, who is a former new business director at ad agency Innocean.

“Recently Sydney has been one of the most exciting places for us thanks to the maturity of the data-savvy market,” he said.