Media Mayhem: Erik Jensen – ‘There are positive signs into next year’
These are interesting times, and the challenges faced by Australian marketing and media are frequently diabolical. There is always opportunity in a crisis, but rarely a single solution that is easy to see. Many are worried, searching for answers, and seeking guidance from our best thinkers. At Mumbrella, we want to interview industry leaders to understand their insights and learn how they handle the challenges and structure for the future. We hope this can help inspire our industry to trade through the storms and deliver the best work on the global stage.
In this week’s Media Mayhem, we speak to Erik Jensen, the editor-in-chief and newly-appointed CEO of Schwartz Media.
How is the operating environment impacting your team, clients and partners?
There are positive signs into next year of an improvement in the advertising market. Likewise, we are anticipating an election year will contribute to strong subscriber growth.
There’s no avoiding the fact that the past 12 months have been difficult for our industry, but it is getting better.
What changes are you seeing in consumer behaviour and preferences? How are you meeting them?
