Media measurement’s second coming

Welcome to Unmade, mostly written on a grey Tuesday afternoon at Sisters Beach.

This morning, it’s a whole other picture. There’s mist on the horizon as the sun comes up over Sisters Island, but otherwise not a cloud in the sky. It might only be six degrees C here in Tasmania, but it looks like spring has sprung.

So, pinch, punch, first of the month. Also, happy Ginger Cat Appreciation Day.

Unmade’s numbers are still growing fast. We’re up to 898 signups. That’s pretty amazing, considering it’s only been just over a week since starting.