Mediabrands names Coles agency MBThree

Mediabrands has named its third media agency brand – which was set up to expand its Coles relationships – MBThree.

The announcement:

September 7, 2011: Mediabrands Australia’s new media agency that will focus on the expanding Coles portfolio is to be called MBThree.

Henry Tajer, executive chairman of Mediabrands, said the new agency would be an evolution in media agency structure and would bring a more holistic approach to creating a stronger presence for Coles at the most detailed consumer touch points.