Mediabrands wins DuluxGroup media pitch

DuluxGroup has appointed IPG’s Mediabrands as its Australian media agency of record and strategic media partner, following a competitive pitch earlier this year.

As revealed by Mumbrella, DuluxGroup took its master media account to pitch in March as its contract with the incumbent, OMD, was coming to an end.

OMD worked with the brand for over a decade, after it retained the then $14m account in 2014 following a pitch against Carat, Mediacom and Mindshare. In 2020, the account was pitched again, and was once again retained by OMD.