Mediacom and Match retain Ikea media account

Tim Burrowes

November 20, 2009 9:42

Mediacom and Match have retained the estimated $9m media account for Ikea in Australia, following a review of the furniture retailer’s media planning and buying arrangements around the world.

Mediacom will continue to handle buying, while Match will oversee planning.

Ikea’s global media account is worth over $410m and was previously shared among WPP’s Mediaedge:cia and Mediacom. The agencies were awarded the account following a pitch against OMD in 2005.

The retailer has begun appointing agencies across other markets following the global review.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.