MediaCom Melbourne appoints Anny Havercroft as innovation director

MediaCom Melbourne has appointed Anny Havercroft from the network’s London office as group director, innovation and technology.

Havercroft will replace Andrea Rule, who is taking a break from the industry.

The Australian will report into MediaCom’s Sydney-based head of innovation and technology, Nic Hodges.

Havercroft was one of the founding members of MediaCom Beyond Advertising in London, and has worked on brands including Gillette,
Nikon, Royal Dutch Shell and Universal Pictures.