MediaCom Melbourne retains Specsavers account

MediaCom Melbourne has retained the $20m Specsavers account it has held for six years following a four way pitch.

Pete Barrie, MediaCom MD, said the agency is delighted to be awarded the account estimated to be worth around $20m in billings.

“This was not a simple review process; it was a tough competitive pitch and one which we fought hard to retain,” said Barrie.

Specsavers marketing director Stewart Roussel said: “The Mediacom team put forward a very strong strategic and competitive offering and didn’t take their position as the incumbent agency for granted. We are very happy to move forward together with this new relationship.”