F.Y.I.

MediaCom picksup affiliate business for P&O Cruises

March 30, 2015 1:52

P&O Cruises has appointed GroupM media agency Mediacom to its affiliate business.

The announcement:

MediaCom Sydney has successfully secured the management of P&O Cruises affiliate business in both Australia and New Zealand. Securement of this account see’s P&O Cruises join the expanding affiliate portfolio at MediaCom, which currently includes Westpac Banking Group.

The campaign is set to launch on Performance Horizon, which is the same platform that The Content & Connections Agency uses for Westpac Banking Group.

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