MediaCom resigns Blackmores after winning $30m PharmaCare account from Starcom

PharmaCare brand Brut deodorant

Media agency Starcom has parted ways with client of four years PharmaCare, with the business going to MediaCom.

Starcom said in a statement that no redundancies would result, as the Publicis Groupe agency continues to grow its Sydney operation on the back of clients such as Optus.

After winning the estimated $30m account in a pitch with Starcom and Ikon Communications, MediaCom has resigned conflicting client Blackmores – which has smaller billings.