Mediacom restaffs in the wake of misreporting, hiring ZO investment director Ben McCallum

McCallum

Mediacom has announced it has hired ZenithOptimedia’s Ben McCallum, as the agency look to rebuild following the departures which hit the agency late last year amid the TV audience misreporting controversy.

It emerged earlier this month that staff had lied in reports about the TV audiences its advertising was reaching for up to two years.

McCallum, who was previously group investment director at ZO, will take the role of group director in activation & investment for MediaCom’s Entertainment Division ted. The news coming just days after Mediacom announced it had moved Maxus Sydney trading director Adriana Zaknic to the role of Mediacom group business director for YUM! Brands.