Mediacom veteran Efi Richter moves to Mediabrands

Tim Burrowes

April 30, 2013 11:40

Mediacom’s head of people and culture Efi Richter is to move to rival Mediabrands to be the agency’s chief talent officer.

Richter will begin the new role in August. IPG Mediabrands Australia’s executive chairman Henry Tajer said the group had been pursuing her for some time.

“We have had Efi in our sights for quite some time in considering the ambitions and outcomes for this vital role,” said Tajer.

“She has unique energy, experience and a leadership track record that will further elevate our professional skills across the group into the future. It’s a big job – we are approaching 500 people and the quality of our skill sets and people development is paramount to delivering the best outcomes for clients.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.