F.Y.I.

Mediacom wins Mission Foods from Carat

March 30, 2011 12:02

Mediacom has won the media account of Mission Foods, which was previously held by Carat for the last two years.

The announcement:

MediaCom has started 2011 as they finished 2010 with another new business win, Mission Foods. MediaCom secured the Mission Foods account following a review in late 2010 against the previous incumbent Aegis owned Carat/Mitchell Group.

MediaCom will manage the media planning and buying arrangements, MediaCom will be working closely with the Mission in-house team to continue to grow awareness of the Mission brand and thevarious product categories which they distribute nationally.

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