Mediacom wins Victorian government media account
GroupM’s Mediacom has won the Victorian government’s $75m media account from incumbent Dentsu Mitchell after a tender kicked off in April, Mumbrella understands.
The Victorian government spent $74.9m on advertising in 2015/2016 – a decrease of 25% compared to the $100m average expenditure between 2010/2011 and 2013/2014.
The win covers key government departments including the Transport Accident Commission and Worksafe Victoria.
Will be interesting to see if its part of a panel of suppliers (as rumoured) or as a sole supplier (as per the current arrangement).
The panel based approach is being rumoured for NSW Government not for Vic Gov.
Scashy strikes again!