Mediacom wins Victorian government media account

September 20, 2017 9:45

GroupM’s Mediacom has won the Victorian government’s $75m media account from incumbent Dentsu Mitchell after a tender kicked off in April, Mumbrella understands.

The Victorian government spent $74.9m on advertising in 2015/2016 – a decrease of 25% compared to the $100m average expenditure between 2010/2011 and 2013/2014.

The win covers key government departments including the Transport Accident Commission and Worksafe Victoria.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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3 COMMENTS

Interesting 20 Sep 17

Will be interesting to see if its part of a panel of suppliers (as rumoured) or as a sole supplier (as per the current arrangement).

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In the know 21 Sep 17

The panel based approach is being rumoured for NSW Government not for Vic Gov.

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Open your eyes 23 Sep 17

Scashy strikes again!

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Mediacom wins Victorian government media account

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