Mediacom’s Hiranthi Jayaweera moves to Marketing Sciences Australia

Former Mediacom national head of direct Hiranthi Jayaweera has been appointed to Marketing Sciences Australia’s national head of direct response. Marketing Sciences Australia is specialist analytics division of Mediabrands Australia.

The announcement:

The recently appointed managing director of Marketing Sciences Australia, Chris Carr, has made his first major hire with the appointment of Hiranthi Jayaweera as national head of direct response.

Marketing Sciences Australia is the specialist analytics division of Mediabrands Australia and was recently renamed ahead of a planned expansion into multiple areas of analytics not confined to the media industry.