Mediacom’s Stef Burford becomes chief strategy officer of UM as Johnson and Isaac move into Mediabrands roles

Media agency UM has hired Mediacom strategy director Stefan Burford as its chief strategy officer alongside a number of senior moves within parent company Mediabrands.  

The move will see Burford reunited with UM CEO Mat Baxter who previously worked at Mediacom.

Burford – who replaces Daniel Isaac – was last year named as B&T magazine’s young achiever of the year.

Isaac will become commercial director of Mediabrands Victoria. Mediabrands include media agencies UM and Initiative and search operation Reprise.