MediaMath to support ads.txt
Programmatic marketing company MediaMath has announced it will support Ads.txt to help fight online ad fraud.
MediaMath bolsters antifraud suite with addition of Ads.Txt to ensure legitimate publisher inventory
Will roll out on company’s industry-leading Curated Market offering immediately
MediaMath, the leading independent programmatic company for marketers, today reiterated its support for, and announced an aggressive rollout of, the IAB’s “ads.txt” initiative across its entire supply footprint.
