Medibank creative review puts Patts Melbourne on alert

Medibank is reviewing its ad agency relationships, placing pressure on incumbent GPY&R Melbourne.

The company said that a shortlist had been drawn up, but would not disclose the participating agencies. Victoria Hanlon, media advisor to Medibank, told Mumbrella that the pitch was a “best practice review of suppliers”.

http://youtu.be/Tl51SY-gPGg

Patts confirmed that it would be defending the business.