Medibank targets families with ‘Everything in between’ campaign
Medibank has launched a campaign aimed at families that introduces the new tagline, ‘Everything in between’.
The agency behind the campaign was Whybin\TBWA Group Melbourne, which won the account in June.
These ads feel like they began life as a beautiful and emotive set of ideas that became bastardised and watered down through stake-holder engagement – the end result being kind of flowery and flat. Good effort for a first round with a notoriously conservative and reactionary client though.
The brief
a. Feature multiple target audiences
b. Positive, uplifting imagery
c. Web/phone/store CTA
I suspect the brief also included – “must allow for price point”.