Medibank uses airheads and break-ups in new campaign
http://youtu.be/_3mItkhjFgM
Medibank has launched a new campaign for its health insurance with the positioning “The insurance your health deserves.”
Developed by GPY&R Melbourne, the first two ads were launched last night with more to follow in the coming months.
Chris Carroll, Medibank’s GM of Marketing said, “This campaign positions Medibank as the right choice for the health of Australians. Medibank continues to evolve its brand as it transforms from a health insurer to a company that stands for better health”.
Amazing
Nice campaign – simple and direct in message, with a good call to action. I am not so sure that it is doing much around brand evolution, but it should get the phones ringing.
Phew… the bland of the Medibank brand continues. The comparison services at least know how to tell a joke and make ads funny or sexy, but Medibank has long ago lost their marketing mojo
I would like to have sex with the boy in the first ad. How does one arrange this?