Medium Rare launches new magazine, The Farmer
Medium Rare Content has produced a new publication, The Farmer, on behalf of NSW Farmers.
The new monthly magazine launches today and is edited by former managing editor of The Australian Women’s Weekly, Michelle Endacott.
The magazine launches today
Recycling is an important consideration for the print media. Paper, obviously, but also cover treatments. Here, we see how the work on the Qantas mag is gently reworked for The Farmer.
I’d be quite happy with that if I were NSW Farmers Association. To say it’s like Qantas mag is a compliment.
Yes, of course you work at “Another Agency”…. 😉
Medium Rare churning same boring old-media tosh. Can’t even be bothered to think up a new cover design. A business built off the inadequacy of its competitors, but on the same trajectory. Note the priority given to industry advertisers – a business model built on print ad revenue rather than a client who values and is willing to pay for content.
The farmer is amazing!!! It offers a new insight and comes straight from the paddocks! I brought it to school and all my friends wanted a read plus adults! It appeals to all ages!!! I can’t wait for the next addition
Really impressed with this magazine. So inspiring to see excellent articles like “Putting the Land First” about Charlie Arnott’s regenerative farming practices. Well done! We’ll certainly be subscribing. Thank you.